About us

Travel is a journey to discover yourself.

Social Tour & Korean Hug You was created by Busan locals who love hiking, connecting with people, and sharing meaningful stories with travelers from around the world.

We believe that travel is more than visiting places.
It is about slowing down, meeting good people, and discovering a new part of yourself through the journey.

Our experiences are simple—walking in nature, tasting local food, and sharing moments with strangers who soon feel like friends.
But in that simplicity, something deeper often begins.

Our Story

Social Tour(Korean Hug You) began with a simple idea:
to share a real, heartfelt day in Busan—created by locals, for travelers seeking something meaningful.

So far, travelers from over 70 countries have joined our hikes, meals, and conversations.
They shared their stories, dreams, and challenges,
and through them, we also grew—
our worldview expanded, our perspectives deepened.

Many travelers tell us:
“This wasn’t just a hike. It was a moment to rediscover myself.”

We cherish that more than anything.

Our Mission

To create travel experiences where people inspire and are inspired.

At Social Tour & Korean Hug You, our goal is to design trips that help people connect— with the world, with others, and with themselves.

Whether it’s hiking along Busan’s mountain trails, sharing makgeolli after a long walk, or talking about life during a meal,
we want each experience to become a space where inspiration naturally flows.

Recognized as a Tourism Venture Startup

Social Tour(Korean Hug You) is officially selected as a Tourism Venture Startup by:

Korea Tourism Organization (KTO)
Busan Tourism Organization (BTO)

This recognition reflects our commitment to creating a new kind of travel experience—
one that goes beyond sightseeing and moves people through genuine human connection.